MINI PENNY: Giveaway // Make Up For Ever and Sephora inside JCPenney

Wednesday, September 5, 2018

Giveaway // Make Up For Ever and Sephora inside JCPenney


Happy September, Minis! I'm kicking off this month by partnering with MAKE UP FOR EVER and Sephora inside JCPenney. This new Matte Velvet Skin foundation is a dream — the formula, the shade range, and the long-term wear! Click through to learn more about the #NewGenerationMatte and learn how you can win some MAKE UP FOREVER goods of your own!



Per usual, Sephora inside JCPenney is always at the top of my list for discovering my new favorite beauty and skin care products. Since the announcement of the MAKE UP FOR EVER's Matte Velvet Skin, I have been anxious to get my hands on this foundation. You can visit your local Sephora inside JCPenney to discover your shade! Find a store here.


The timing is perfect for this release — with fall coming up, velvet is already on my mind. The MAKE UP FOR EVER Matte Velvet Skin is the perfect addition to my autumn wardrobe. This full-coverage foundation has a life-like finish and lasts me all day. Worried about finding your perfect match? There are forty shades available!


The MAKE UP FOR EVER Step 1 Skin Equalizer is the best primer for this foundation. There are ten versions! Since my skin has been more on the dry side lately, I created today's look using the Step 1 Skin Equalizer in Nourishing.


I'm a sucker for good tools and the MAKE UP FOREVER Artisan Brush #108 is perfect for quickly and evenly applying foundation. Then you can go back in with your beauty sponge and blend! I love the finish achieved with this technique.

Here's more about today's look.

First I applied the MAKE UP FOR EVER Ultra HD Skin Booster serum to clean skin. I follow that up with the Step 1 Skin Equalizer in Hydrating, using my fingers to get even coverage to prime and prep my skin!


I'm a big fan of the dotting and blending technique — I apply small dots of the MAKE UP FOR EVER Matte Velvet Skin on each area of my face and then use the Artisan Brush to cover evenly. I blend it out with a beauty sponge.

The coverage of this foundation is absolutely wonderful, and as a person who has a lot of pink undertones, I sometimes have trouble getting a good match. I was happy to discover a fair foundation with a subtle pink undertone. This product really compliments the best parts of my complexion while providing great coverage for my imperfections! The best part is that I'm able to make it through the whole day without caking or flaking — which is a big deal for me when I'm working face-to-face with clients or even out shooting for an entire day.


Want to try some MAKE UP FOR EVER goodies for yourself? Head over to this Instagram post and enter to win your very own MAKE UP FOREVER foundation brush and primer. The giveaway is open until September 9th, so head over now to put your name in! One US winner will be selected on 9/10/18 and announced via Instagram stories.

What are your favorite beauty trends for fall?

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This sponsored post is brought to you in collaboration with Sephora inside JCPenney. Thank you for supporting brands that support Mini Penny Blog. All opinions and suggestions are my own. #SephoraInJCP #sponsored #NewGenerationMatte #makeupforeverus

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